Kanye West Announces He's Bringing His Clothing Line Yeezy To The Gap
Kanye West's clothing line Yeezy isn't known for its budget-friendly pieces, but all that is about to change! The rapper is releasing a line that will be sold at the widely popular family chain, The Gap!
Kanye collabs with an unlikely brand
Kanye West is changing the game with his clothing line, signing up Yeezy to work with The Gap. The "Famous" rapper is working diligently to have a line prepared and sold in stores across North America by 2021.
The San Fransisco-based company is noticing a major decline in sales across the globe, and they are hoping that featuring a Yeezy line will help keep the stores relevant, keeping them afloat.
Yeezy, on the other hand, frequently sell out their product, specifically their shoes, online in just minutes.
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In partnership, West and Gap will create a new Yeezy Gap offering. ⠀ ⠀ ⠀ As the press release explains it, "under West's creative direction, the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points." (West will continue to produce the higher price point Yeezy collections independently.) ⠀ ⠀ ⠀ Eventually, West will have a hand in in-store concepts and the design of the company's e-commerce site. "We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership," Mark Breitbard, Global Head of Gap Brand, said in the release. Earlier this year, Gap announced a collaboration with Telfar Clemens and in the past it's hooked up Heron Preston, Balmain, and Stella McCartney on a popular children's offering. ⠀ ⠀ ⠀ Yeezy Gap is different; it is said to be a 10-year deal. @bof
Kanye tweeted a picture of what the collaboration would look like, and it features bright coloured sportswear.
Kanye does have a history with The Gap, working there as a teenager while still living in Chicago.
Furthermore, in 2015 Kanye told Vanity Fair magazine that he would love to be a creative director for the brand.
Since announcing the collab, shares for The Gap jumped in value by 16%.