• Home
  • Celebrities
  • Kim Kardashian Faces Backlash After Calling Black Face Mask On African American Model "Nude"

Kim Kardashian Faces Backlash After Calling Black Face Mask On African American Model "Nude"

Kim Kardashian Faces Backlash After Calling Black Face Mask On African American Model "Nude"
May 19, 2020 - 19:44 / Amanda Stanford

Kim Kardashian has faced another controversy surrounding her SKIMS line. The reality star posted pics of her latest endeavour, and called the black face mask "nude" while it was on an African American model.

Yet another SKIMS controversy 

Kim Kardashian, founder of the shape wear and clothing brand SKIMS, has faced backlash from her fans after calling a black face mask "nude" while an African American model wore the new design.

Kim Kardashian West arriving at the 71st Annual Primetime Creative Arts Emmy Awards

The reality star said that her face masks comes in "5 shades of nude," and featured a photo of a solid black mask and clothing on an African American model, which caused many fans to speak out.

This is not the first time the Keeping Up With The Kardashians star has been put on blast for inappropriate labels, either.

IN CASE YOU MISSED IT: KIM KARDASHIAN SAYS DONALD TRUMP COMMUTED SENTENCES OF 3 WOMEN

Before it was coined SKIMS, the shape wear brand was called Kimono, which many Japanese Americans found offensive. Kardashian, however, did listen to their plea to change the name, and publicly apologized for the lapse in judgment.

Now however, some fans are angry at the fact solid black was labelled as a "nude shade," especially since the four children she shares with Kanye West are African American themselves.

View this post on Instagram

@voguemagazine

A post shared by Kim Kardashian West (@kimkardashian) on

One Twitter user wrote, "You’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off Kimberly with your profiteering on casual racism."

RELATED: KAYNE WEST AND KIM KARDASHIAN STRUGGLING IN SELF ISOLATION, WEST TAKES THE KIDS TO WYOMING TO GIVE KIM 'A BREAK'

Another Twitter user commented on the solid black being offensive, and asked why Kardashian couldn't have made a darker brown shade.

Kim Kardashian has yet to respond to the backlash.