Kim Kardashian Faces Backlash After Calling Black Face Mask On African American Model "Nude"
Kim Kardashian has faced another controversy surrounding her SKIMS line. The reality star posted pics of her latest endeavour, and called the black face mask "nude" while it was on an African American model.
Yet another SKIMS controversy
Kim Kardashian, founder of the shape wear and clothing brand SKIMS, has faced backlash from her fans after calling a black face mask "nude" while an African American model wore the new design.
The reality star said that her face masks comes in "5 shades of nude," and featured a photo of a solid black mask and clothing on an African American model, which caused many fans to speak out.
This is not the first time the Keeping Up With The Kardashians star has been put on blast for inappropriate labels, either.
Before it was coined SKIMS, the shape wear brand was called Kimono, which many Japanese Americans found offensive. Kardashian, however, did listen to their plea to change the name, and publicly apologized for the lapse in judgment.
Now however, some fans are angry at the fact solid black was labelled as a "nude shade," especially since the four children she shares with Kanye West are African American themselves.
One Twitter user wrote, "You’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off Kimberly with your profiteering on casual racism."
you'd think this family would know shades of black skin tones considering their kids are black too and you'd think by now they would know that this is not a black nude tone but go off kimberly with your profiteering on casual racism...... https://t.co/4aX2IfZaFQ— (@balenciogre) May 17, 2020
Another Twitter user commented on the solid black being offensive, and asked why Kardashian couldn't have made a darker brown shade.
You literally made the black models mask TOTALLY BLACK. You do realize black people aren't the color black like white people aren't paper white? The other skin tones are fine but why couldn't you make a dark brown color?— Liz (@wednesdaycxfe) May 16, 2020
Kim Kardashian has yet to respond to the backlash.