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Ryan Reynolds Gives 100 Professionals The Opportunity To Attend Brandweek

Ryan Reynolds Gives 100 Professionals The Opportunity To Attend Brandweek
September 14, 2020 - 20:13 / Hayley Paskevich

On Monday, it was revealed that Ryan Reynolds has made a generous gesture by giving professionals of varying backgrounds a chance to attend Brandweek! Reynolds also opened up in an interview about his own approach when it comes to marketing, sharing what makes it work for his team. Find out what he said!

Ryan Reynolds is giving a special group of people a major opportunity! As Entertainment Tonight shares, Reynolds has covered the cost for 100 marketing professionals in underrepresented communities to attend Brandweek— a high-profile event they may not have been able to attend otherwise.

Reynolds thanked on Twitter by Brandweek attendee

Reynolds' generous gesture was revealed through a tweet from one of the professionals attending Brandweek, Tiffany Black. "This week I'm attending my first @Adweek #Brandweek," Black tweeted out. "Extra special THANK YOU to @VancityReynolds for personally covering the cost for 100 professionals from diverse backgrounds and marginalized communities to attend #Brandweek. I am truly honored to have been chosen."

"Psyched you're joining, Tiffany," Reynolds wrote back, including a praise hands emoji. "See you there." As Entertainment Tonight shares, Brandweek is an event for those in the marketing industry that includes "five days of virtual and interactive discussion, learning and problem-solving." Because of the coronavirus pandemic, it will be held virtually this year, with various talks taking place— including one from Reynolds himself on September 17!

Ryan Reynolds at the premiere of Pokemon Detective Pikachu in New York City, 2019

Reynolds shares his approach: "The buck stops with me"

Reynolds also talked about his unique approach to advertising during an interview with Adweek, the company that hosts Brandweek. "We’ve really benefitted from this thing we call fast-vertising," he explained. "Companies like Aviation, there isn’t this enormous corporate ladder that we have to climb to gain approvals for spots. The buck stops with me."

"If we have an idea we want to execute, we don’t have to go through a tremendous bureaucratic process," the Deadpool star continued. "It’s a question of me saying, ‘Let’s go.'" As Entertainment Tonight shares, Reynolds was chosen for a special honour as part of Adweek's Brand Genius Awards this year!

Reynolds talks using humour in the advertising world

Reynolds was selected by Adweek to receive the Brand Visionary Award for his content creation studio Maximum Effort, as well as the work he's done with both his companies, Mint Mobile and Aviation Gin. "It sounds very syrupy, but a big part of marketing for us is empathy," he told Adweek of his team's approach. "We never want to divide.”

And while Reynolds is known for his often irreverent humour, he shared that he's aware of the importance of approaching the advertising world with sensitivity as well. "We try to walk the tightrope with humour, and I do think it’s hugely important now, but you have to be careful," he admitted. "If it feels insensitive or glib, it’ll blow up in your face."

Last month, Reynolds debuted a new "streaming service" for Mint Mobile with a catch— it only played one of his movies! The Canadian actor also recently announced that he had sold Aviation Gin, and penned a funny statement about the sale of the company, which included an extensive list of 'thank you's'. It's safe to say that Reynolds has created a distinct brand for himself as an entrepreneur— one that can be defined by his generosity and humour!