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Prince Louis’ smock sold out worldwide

Prince Charles, the Duchess of Cornwall, his sons, daughters-in-law and grandchildren pose for his 70th birthday portrait

Duchess Catherine is known for her elegant and timeless choice of clothing, which is why most of the pieces she wears immediately sell out. However, the same applies for her children. The adorable outfit Prince Louis was rocking on Prince Charles’ birthday photographs actually sold out within moments. 

Whenever the Duchess of Cambridge (36) wears an affordable designer piece, it is most likely to sell out within hours, which is called the “Kate Effect”. And her children are no different as Prince George (5) and Princess Charlotte (3) take after their fashionable mother. Now, Prince Louis (7 months) has made his first impact on the fashion industry as well.

Prince Louis is already a fashion icon at seven months

For the official photographs for Prince Charles’ 70th birthday, the whole family came together and little Louis also made one of his rare appearances. For this special photograph, the prince was wearing a white and blue smock with peter pan collar by Spanish brand “La Coqueta”.

 Prince Charles and Prince Louis portrait Sunday Times Style Magazine

 Prince Charles and Prince Louis

The smock was sold for just under £75 and then reduced down to £55. Shortly after that, it was sold out in all sizes worldwide, “Hello!” reports. "These outfits never go out of fashion, they are so timeless, I think it was a lucky coincidence," La Coqueta founder Celia Munoz told “People”. Looks like Prince Louis might just be the latest royal fashion icon!