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Prince William and Duchess Cathrine Share Exciting News For Heads Up Campaign

Prince William hosted the 2019 Legacy Awards recipients from the Diana Award at Kensington Palace.
August 2, 2019 - 09:08 / Sarah Schulz

Prince William and Duchess Catherine have been working on the Heads Up Campaign for quite some time now and they have finally revealed some exciting news about the future of the project. It will be a big year for football fans!

The Duke and Duchess of Cambridge have confirmed on their official Instagram account, Kensington Palace, that their Heads Up campaign with the Football Association (FA) will be launched this coming Sunday, August 4th. 

Prince William: "We all have mental health"

In the video, Prince William describes that this coming season, football fans will get the chance and be encouraged to talk about their mental health as if it's an everyday thing, which it is. They stated, "#HeadsUp will harness the influence and popularity of football to help show the nation that we all have mental health, and it is just as important as physical health."

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"We will use our national game ⚽️ to spread the message that mental health isn't a sad, difficult topic. It is just part of everyday life." — This Sunday's FA Community Shield between Liverpool and Manchester City will kick-off the #HeadsUp campaign a season of activities aimed at driving the biggest ever conversation on mental health. Heads Up – launched by The Football Association and @heads_together, and spearheaded by The Duke of Cambridge – will harness the influence and popularity of football to help show the nation that we all have mental health, and it is just as important as physical health. The campaign will strive to raise awareness, spark conversation and signpost support for those in need. Take a look at out Story or visit the link in our bio to find out. If a fan wants immediate support they can also text 'HeadsUp' to 85258 to connect with a trained @giveusashoutinsta crisis volunteer, who will chat to them by text message, sharing only what feels comfortable, and help them through the moment, working together on a a plan for longer-term support.

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Heads Up Campaign Run During 2019/2020 Football Season

The news was first released about the campaign back in May and the initiative will take place over the course of the 2019/2020 season and will culminate at the FA Cup Final in May 2020. Prince William wants to get football fans talking, in particular men, about their mental fitness and the importance of mental health. He says that he has found in the past that men find talking about mental health very difficult and that's part of what he would like to change.